How to use content to promote your business

Content marketing has recently become another "buzzword", which is used in place and out of place, which is why the efficiency of this method of promotion is questioned. The truth is that with the right approach and diligence in the process of creating content, companies can achieve very good and, importantly, measurable results. Content marketing is a young discipline (especially in Runet), which means that the problem of lack of information on how to use this tool in specific situations is more acute than ever. In this book, we will touch on the main issues that arise for marketers, PR specialists and business owners when it comes to content promotion. What is content marketing, what promotion strategy to choose, what to write about, what can and cannot be done — we will tell you about all this in our book. The main focus will be on the problems faced by IT companies and startups, but in general, the proposed solutions scale well to other industries. All theses and materials will be supported by references to the projects of the specialists of the Rockin'robin Media Hub, which they conducted both as independent experts and within the framework of the company created subsequently. The book is an adapted and expanded collection of materials from the blog of the media hub Rockin'robin.