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Digiseller
Digiseller
Ten years after the worldwide success of the bestseller "From Good to Great", Jim Collins wrote an equally exciting book — Great by Choice. This time the author wonders why some companies thrive in conditions of economic instability and even chaos, while others die. Based on years of research, Collins and his colleague Morten Hansen have deduced the principles of creating a great and sustainable enterprise in our unpredictable and eventful times. After reading this book, you will learn that: - The best leaders are not known for their willingness to take risks or creativity — they are disciplined, rely more on experience and paranoid reinsurance. - Innovation in itself is not a trump card. Much more important is the ability to manage innovations, combine creativity with self-discipline. - The idea of the need to make "quick decisions" and "react quickly" is a serious misconception, because of which you will get hurt at high speed.