Marshall Goldsmith, a best-selling author and leading business thinker, talks about the triggers that prevent us from achieving our goals in his new book. A trigger is any stimulus that affects our behavior. We are constantly under the influence of environmental conditions: the aroma of bacon comes from the kitchen, a trigger is triggered, and we instantly forget about the doctor's recommendations about cholesterol levels. The phone rings, and we instantly glide across the screen with our eyes — instead of looking into the eyes of the interlocutor. Such triggers are ubiquitous and constant. At the same time, the triggers themselves cannot be good or bad. The main thing is our reaction to them. For example, one child has good and caring parents who are able to evoke a positive perception, while another will think that he is being "strangled in his arms." Parents of two or more children know well how it happens. The same devotion and care can cause gratitude in one child and rebellion in another. The same parents. The same triggers. Reactions are different. Goldsmith's recommendations and his stories, based on the experience of working with the most successful business leaders, will help you overcome the triggers leading to an undesirable reaction, learn how to use external conditions to achieve your own goals and become the person you dream of being.